In this episode of the Iron Sharpens Iron Movement, Jim Hotaling interviews Jeff DeGraff. Jeff DeGraff is both an advisor to Fortune 500 companies and a professor at the Ross School of Business at the University of Michigan. His simultaneously creative and pragmatic approach to making innovation happen has led clients and colleagues to dub him the “Dean of Innovation.” He has written several books, including Leading Innovation, Innovation You, and The Innovation Code. Jeff’s thoughts on innovation are covered by Inc., Fortune, and Psychology Today. He has a regular segment on public radio called The Next Idea. His new book, The Creative Mindset, brings 6 creativity skills to everyone and published in September 2020. Visit http://ironsharpensiron.fm for show notes and more exclusive content.