The Genie in the Bottle
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Description
There’s a small piece of art in almost every fridge, even in yours. It’s from the Twenties, the time when an avant-garde artist (Fortunato Depero) and an entrepreneur (Davide Campari) proved that ads could be something more than shouted slogans and that even a tiny, mundane object can be the outstanding product of a revolutionary act of creation. Today’s guests are Nicoletta Boschiero and Valerio Varini.
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- 1.46 Campari as an elite brand - 3.10 The Milanese market - 4.17 The world of the factory is the factory of the world - 6.22 Pop & glamour - 7.29 The dawn of mass advertising - 10.47 Depero and Futurism - 12.30 Art as autobiography - 14.17 The futurist house: now and then - 16.24 Depero and...
Published 12/30/19
Published 12/30/19
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