In this year-end TruVersation, we speak with Adam Gross, President of Ineffable Records. Ineffable is Billboard’s top independent reggae label in the world, helping artists from the Solomon Islands to Jamaica release their music while allowing artists to maintain ownership and creative control over their music. We discuss the power of free value to connect and build stronger connections with fans, increasing audience growth. Adam touches on empowering artists in this industry and discusses breaking cultural barriers: uniting Soca and Hawaiian reggae music.