Ryan Moran, author of, 12 Months to $1 Million, joins Jason today to discuss some of his tactics that led to his success. Sometimes better business isn’t about what you sell, but more-so, how your business is focused. While we often think of the question, “what is the product,” the focus needs to be, “who is the audience?” As well, Ryan shares his views on real estate investing and the economy, post-pandemic.  Books: 12 Months to $1 Million by Ryan Moran Key Takeaways: [4:20] “I’ve discovered that there are a lot of things not worth pursuing, but the pursuit is worth it.” [10:15] “Minimum wage is an institution, something that you’re trying to force into society…” [13:00] Moran, how did you get your career started, and what role did the early affiliate marketing role play in where you are today?  [15:20] Your business is determined not by what you sell, but who you sell to. [16:50] The game is about building to an audience quickly, and monetizing to that audience.  [17:00] What Joe Rogan did for Spotify! [20:10] What’s the extent of e-commerce beyond Amazon? [21:00] Eventually we will drop the E in e-commerce. [22:00] What goes on outside the Amazon world? [26:00] Is the magic question, “what’s the product?” [32:00] You can have two brands for the same product, and market them to two audiences. They can both be wildly successful.  [42:00] Real estate trends post Coronavirus. [46:00] Cocooning, from home theatre systems to home gyms. [50:00] Considering the Federal Reserve the fourth branch of government. Websites: Capitalism.com JasonHartman.com Jason Hartman PropertyCast (Libsyn) Jason Hartman PropertyCast (iTunes) 1-800-HARTMAN