Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today's world to drastically increase your business value. Key Takeaways: [1:22] How John started helping companies increase their value [2:19] How a consulting company John had with blue chip clients and several million dollars in sales was worthless, and how he turned it around [5:26] The 3 attributes to scale [9:23] The good and bad of personal branding [13:06] Don't try to ride your business to the peak and get every last penny before selling, but you want to sell earlier in the game than that [17:21] How much should you be willing to lose in customer acquisition in order to get that monthly recurring revenue? [21:37] The 9 subscription models [24:59] Amazon is a trillion dollar business is because of their subscription models Website: www.ValueBuilder.com