Have you ever witnessed a business capturing the attention and investment of all 5 Dragons on Dragons' Den? It's a rare feat that has only happened a handful of times in the show's history, spanning 21 seasons, hundreds of episodes, and thousands of pitches. Join us today as we unveil the extraordinary journey of Simon and Charlene, the dynamic duo behind Sooper Books, achieving the seemingly impossible! In the vast expanse of Dragons' Den episodes, how often have you seen the Dragons convene at the wall to discuss an offer? Rarely, right? Even rarer is the sight of entrepreneurs leaving the Den, allocating only 1 percent to each Dragon. And let's not forget the mind-boggling moment when a company was priced at just £100! Believe it or not, these jaw-dropping scenarios have occurred only once in the entire history of Dragons' Den, and we break down every thrilling detail. Today, we spill the beans on the secrets that propelled Simon and Charlene to success on Dragons' Den, navigating negotiations with all 5 Dragons, including Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies, and the newest addition, Steven Bartlett. Learn the insider tips that helped Sooper Books make television history, gaining exclusive insights into their journey, the challenges they faced, and the strategies that secured deals with the Dragons. Thinking about taking your business to the Dragons' Den? We've got you covered! In this video, we share valuable advice on what to watch out for when entering the Den, lessons learned from Simon and Charlene's experience, and the key elements that can make or break your pitch. Don't miss out on this exclusive behind-the-scenes look at one of Dragons' Den's most memorable moments. Whether you're an aspiring entrepreneur or a fan of the show, there's something for everyone in this captivating tale of Sooper Books' journey from the pitch to the deal. Learn more about your ad choices. Visit podcastchoices.com/adchoices