In this episode, we dive into the incredible story of how Tom and Phil Beahon, two brothers from Liverpool, built a billion-dollar sportswear company, Castore, from their parents' kitchen table. Faced with the disappointments of failed football and cricket careers, they pivoted to a relentless pursuit in the sportswear industry. This in-depth discussion reveals their humble beginnings, significant partnerships including signing Andy Murray, expanding to partner with elite teams across various sports, and their unique strategies in the highly competitive market. Recorded live at the Oval Cricket Ground, Tom shares his journey of hard work, innovation, and relentless passion that drove him to compete with giants like Nike and Adidas. 00:00 Intro 02:52 Tom's Journey in Spain 07:01 The Birth of Castore 11:29 Recruiting the First Team 14:17 The Importance of Tenacity 23:09 The Andy Murray Deal 30:14 Global Ambitions and Cultural Differences 36:22 Navigating Press and Entrepreneurial Culture 38:22 Challenges for the Incoming Government 42:15 The Evolution of Sport and Business 45:24 Strategic Partnerships in Sports 51:00 E-commerce and Digital Strategy 01:02:28 Future of Sports and Emerging Opportunities 01:04:25 Final Thoughts and Reflections ********** Follow us on socials! Instagram: instagram.com/jimmysjobs Tiktok: tiktok.com/@jimmysjobsofthefuture Twitter / X: twitter.com/JimmyM Linkedin: linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? [email protected] Sponsor the show or Partner with us: [email protected] Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter And the rest of the amazing JJ Team! Learn more about your ad choices. Visit podcastchoices.com/adchoices