In this episode, Jon explains the difference between content production and authentic thought leadership. Discover why follower count isn't the key metric and how building meaningful relationships with your audience matters most. Do you want Jon's help to elevate your personal brand? Get in touch here: https://www.imagegroup.com.au/contact-us/ ------ Let's connect: Website: www.imagegroup.com.au/ Email: [email protected] LinkedIn: www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/ Facebook: www.facebook.com/imagegroupinternational Twitter: @jon_michail Instagram: @imagegroupinternational ------ Podcast Editor and Producer: Ana Carolina Alves  Additional Voice: Charles The Voice  Music: Have a Smoke by Crowander (CC BY 4.0) https://freemusicarchive.org/music/crowander/night-walk-urbanlo-fihip-hop/have-a-smoke ------ Review Jon Michail's Personal Branding Masterclass in Apple Podcasts to let us know what you think of the show: https://podcasts.apple.com/au/podcast/jon-michails-personal-branding-masterclass/id15781592s