In this captivating episode of the Jon Myer Podcast, join Pranav Pagare, a leading figure in product management at Labra, as he shares insightful discussions on maximizing AWS Marketplace through innovative approaches. Discover how Labra is transforming the way businesses engage with AWS Marketplace and other cloud platforms. Pranav provides a deep dive into the intricacies of cloud commerce and the benefits it brings to B2B software companies. Key Takeaways: 🚀 Insights into AWS Marketplace and its role in B2B software commerce. 🌐 The process and benefits of listing products on AWS Marketplace. 💡 Strategies for leveraging marketplace presence for business growth. 🛠️ Labra's role in simplifying the technical integration and listing process. Timeline: 0:00: Introduction 0:17 Pranav Pagare's role at Labra and introduction to AWS Marketplace. 1:24 The importance of AWS Marketplace for companies. 2:36 The process of getting a product listed on AWS Marketplace. 4:52 The investment required for AWS Marketplace listing and the role of Labra Flyout. 5:55 Breaking down Labra's services and their benefits for sellers. 7:23 Different sales processes and workflows post-listing on AWS Marketplace. 10:07 Discussion on AWS MDF funding and its advantages. 11:45 The urgency and efficiency of getting listed on AWS Marketplace. 12:22 Labra's philosophy and product integration. 14:19 Future plans for Labra Flyout. 15:1 Conclusion and thanks to Pranav Pagare.