The sponsor for this week’s episode is Founders Podcast.   David Senra, the host of Founders Podcast, is a biography-reading machine. If you don’t have time to spend 40 hours reading the full-length biography of some gilded-age entrepreneur, listening to David’s high-quality recap is the next best thing.   The Founders Podcast is a paid podcast that costs $99/year or $299 for lifetime access. Subscribing gives you access to more than 200 episodes including the back catalog with episodes about Anthony Bourdain, Arnold Schwarzenegger, Elon Musk, and many more.   Visit founderspodcast.com to subscribe or listen to sample episodes. Topics:   (5:58) - Michelle's background w/ Squared Away   (8:09) - How would you break down Squared Away’s clientele?   (9:35) - How do you prepare your staff to be ready for anything when a new client comes on board?   (10:48) - What are some of the highest leveraged tasks you’ve seen delegated?   (12:58) - How do you coach people to actually use their EA?   (15:05) - How EA’s balance multiple clients   (15:59) - How does someone know they’re ready to work with an EA?   (19:14) - How do you know if a client will be a great delegator?   (20:30) - What are some of the most complex tasks your clients will delegate?   (22:11) - Who are the clients you see with the highest level of engagement with their EA’s?   (23:56) - How do you determine which tools work best for each client?   (28:02) - The emphasis on hiring military spouses   (30:41) - Building Squared Away   (40:10) - What was the hardest part of growing this company?   (41:50) - How has your role as CEO changed through this growth?   (44:07) - How do you see yourself fitting into the other EA options in this industry?   (46:28) - Is there a tipping point where a client realizes how valuable this service is?   (50:10) - Going domestic vs. abroad in an EA search   (52:55) - The importance of being a great delegator for your assistant to thrive   (55:02) - Where can people learn more? Links:    Michelle on LinkedIn   Michelle on Medium   [email protected]   Squared Away    Asana   Trello   Zirtual   Harvest   Support our sponsor: founderspodcast.com      Other Episode You’ll Like: Shane Mac: Building Messaging Protocol for Web3 (XMTP), Company Culture, and Scaling Trust   To support this costs of producing this podcast:  >> Buy a copy of the Navalmanak: www.navalmanack.com/  >> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage  >> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun >> Join the free weekly email list at ejorgenson.com/newsletter >> Text the podcast to a friend >> Give the podcast a positive review to help us reach new listeners  >> Name-your-price subscription monthly, annual, or one-time: https://app.omella.com/o/9Bufa  >> Follow me on Twitter: @ericjorgenson >> Get in touch about sponsoring this podcast by replying to an email or DMing me on Twitter. Important quotes from Naval on building wealth and the difference between wealth and money:   How to get rich without getting lucky. - Naval Ravikant   Making money is not a thing you do—it’s a skill you learn. - Naval Ravikant   I came up with the principles in my tweetstorm (below) for myself when I was really young, around thirteen or fourteen. I’ve been carrying them in my head for thirty years, and I’ve been living them. Over time (sadly or fortunately), the thing I got really good at was looking at businesses and figuring out the point of maximum leverage to actually create wealth and capture some of that created wealth. - Naval Ravikant   Seek wealth, not money or status. - Naval Ravikant   Wealth is having assets that earn while you sleep. - Naval Ravikant   Money