In the latest episode of the Marketer's Debrief podcast, behavioural science expert and marketer, Richard Shotton, discusses the importance of understanding human decision-making in marketing. In this fascinating conversation, Billy and Richard explore the psychology behind habits, humour and language - and how brands can use these unique insights for marketing success.   Breakdown ✍️ 🤝 The Bystander Effect: How personalised messaging can drive performance ⏱️ Fresh Start Moments: The crucial times your consumer is most receptive 🏃‍♂️‍➡️ Breaking Habits: When brands can disrupt a habit ✍️ Framing: The effect words can have on the perception of a message 😂 Humour: Why marketing with humour has such high cut-through    This episode was shot in London, following a Journey Further F**k the Formula event where Richard hosted a keynote on how to apply behavioural science to your marketing strategies. Read more at: https://www.journeyfurther.com/articles/fk-the-formula-unplug-rewind-and-revisit-the-basics-of-behavioural-science-with-richard-shotton This event shall be returning! Keep an eye out on the socials for more.   --- Socials 🤳 Follow Richard on LinkedIn: https://www.linkedin.com/in/richard-shotton/ Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/   --- About 💡 The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.   Listen & subscribe now:  Apple - https://apple.co/36iLQk2 Spotify - https://spoti.fi/2PacXIt   Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City. Find out more: https://www.journeyfurther.com/   00:00 - Understanding Human Decision-Making 08:03 - Targeting Fresh Start Moments 12:21 - The Power of Language 15:22 - The Role of Humour in Marketing 18:02 - Book Club Recommendation: 'Alchemy' by Rory Sutherland