In this episode, your host Emmanuel Eleyae has a conversation with Keith Hayden, a multitalented creator who uses social media to make connections in an organic, authentic way. If you’ve tried marketing through social media, you know how difficult, but important, it can be. In our changing world, the person who sees your content expects a certain realness or vulnerability and can recognize an ad in a second. Eleyae and Hayden discuss the way to develop the necessary creativity when it seems lost, and how to approach social media in a way that is effective because it’s personal, not in spite of that.