In this episode, your host Emmanuel Eleyae talks with Kevan Smith, founder of Epiphany Content - a company that makes high-quality creative content for clients. He talks about the difficulties that come with creating content for clients and learning what doesn’t work. He also talks about his specific process - he wants to tell a story with his content that helps to build trust with his clients. He talks about different techniques he uses to achieve this as well. He has a passion for creativity & artistry and has been able to master different techniques to make himself stand out. Intro/Emmanuel’s Creativity: (1:39) Smith talks about making the switch to a bigger studio (5:00) How he connected with Emmanuel  (7:35) Emmanuel explains his inspiration for his creativity - how/why he wants to do more creative things (11:50) Emmanuel explains his business and how he got started & what kind of customers he serves Difficulties when making content for clients: (12:43) Emmanuel talks about the creative aspect of his business & how that got started as well as his experience doing photo/video shoots for clients (16:30) More about video shoots for clients & the difficulties with it (18:45) Emmanuel’s strategy for creating content for clients - the vision, execution, and why it didn’t work (21:34) Smith talks about the burdens that go along with creating content for clients - it’s not about the amount of content but the quality & what story it tells (24:12) Smith talks about the importance of understanding what the client wants their image to be - who they want to be like/impress. Content doesn’t have to be complex - something simple can get the point across Process for creating good content: (27:14) Focus & clarity for content - finding what kind of narrative the client wants and build content towards that.  (29:30) Smith gives an example of how he did this for a specific client - what the client’s objective was and how they achieved it (31:50) Marketing vs. branding. Not selling a product but building up trust & establishing value for a brand (34:44) Smith talks about the different techniques he uses to achieve the goal for he has for content (38:24) Smith talks about the personal aspects of what he does - how it helps his clients see themselves differently Passion & profession: (42:43) How he balances having his passion as his profession - he only works with people he connects with (46:06) How he distinguishes himself from other creators & the quality of his work. Unique but also refined (50:04) The importance of artistry in content (52:09) Smith talks about his camera/lighting setup he uses for zoom - explaining how he makes himself looks better and stand out - his way of distinguishing himself along with his mastery of photography/cinematography (58:19) His new obsession with graphic design  (1:00:24) His story - grew up in rural Arkansas, got a scholarship in Chicago, married a Norwegian woman, and moved to the UK where he’s lived for 17 years Quotes: (21:34) “One of the things that I've found is that giving a client a bunch of amazing content is more of a burden than an assistance because they’ve invested but they’re not quite sure how to leverage it.” (26:20) “All of the content that’s structured to come out over time has to reinforce that value or whoever that person is secretly trying to live up to inside and so to me that’s the strategy - how to craft content or craft an image that progressively builds up towards this person’s ideal vision of themself.” (32:42) “I don’t really have an interest in marketing a product, my interest is more in making people feel connected.” (42:00) “Be true to yourself then people will see that and feel that.” (49:47) “People just know what I do is quite different. You look at my videos and you know they’re just not like anything other people are doing, but they’re to a standard. And so that’s something that people really gravita