Episode #291 - "Writing Effective Social Media Captions For Jewelry Businesses" Welcome to Episode #291. In today's episode, I'm going to dive into the art of writing effective social media captions.  Captions are more than just words beneath a post; they're a powerful tool for enhancing your visual content by adding depth and providing necessary context. They guide your audience's interactions, suggesting what steps to follow next, whether it's liking, commenting, or sharing. By serving as...

Episode #290 - "What If You Have More Than One Type of Target Customer For Your Jewelry Business?" Welcome to Episode #290. In today's episode, I want to tackle the question: what if you have more than one audience and target customer? Not every jewelry business' target customer fits neatly into one box. Oftentimes, you'll be speaking to customers who span multiple demographics, even if you serve a very specific niche. Crafting marketing messages that resonate across age groups, cultures,...

Episode #289 - "How to Inspire Your Jewelry Customers to Return Again and Again" Welcome to Episode #289. In today's episode, I want to talk about how you can get your customers to love your jewelry business - and come back again and again. In the worlds of business and marketing, trends come and go, but one timeless truth remains: retaining customers is super important and will save you on marketing costs in the long run. Marketing thought leader Neil Patel shared this: "Customer retention...

Episode #288 - "How to Add Depth to Jewelry Marketing Content" Welcome to Episode #288. In today's episode, I want to dive deeper into how you can transcend mere surface-level content, which is crucial in a world increasingly dominated by AI in content creation and marketing. While AI is a fantastic tool for brainstorming and drafting, it's not meant to replace your unique voice or the distinctive persona of your brand.  Simply using AI-generated content won't resonate with your audience or...

Episode #287 - "Celebrating Joy Joya's Business Anniversary at 8 Years" Welcome to Episode #287. In today's episode, I'm excited to celebrate my 8-year business anniversary! I launched Joy Joya in May 2016, just after relocating to Los Angeles. At the start, it was merely a basic website and a big dream. I began as a glorified marketing copywriter, gathering a small group of clients, primarily jewelry businesses, helping them with product descriptions and storytelling - but also by necessity...

Episode #286 - "Tips For Optimizing Your Jewelry Product Pages" Welcome to Episode #286.Today, let's delve into the significance of your ecommerce site's product detail page, especially concerning jewelry sales, and I'll share some pointers to enhance its appeal. Every person holds certain perceptions of value, shaped by individual experiences. These perceptions encompass pricing, expected treatment, and the surrounding environment. Surprisingly, if customers feel they're getting a good...

Episode #285 - "The 10 Essentials of Managing Your Ecommerce Jewelry Store" Welcome to Episode #285. Today, I'm diving into the must-knows of managing your online store. I'll chat about what you should understand about your ecommerce setup and why it's essential to seek help if you're unsure. I've been chatting with some jewelry business owners who have their online store on Shopify but aren't fully familiar with all of Shopify's features and capabilities. Maybe they relied on a developer...

Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?" Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts?  I've recently completed over a dozen social media audits, pouring over the data from various brands, so feel free to ask me anything in the YouTube comments or by DMing me on Instagram...

Episode #283 - "Hero Images for Jewelry Ecommerce and Digital Marketing" Welcome to Episode #283. Today, we're diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital marketing. The term "hero image" originates from web design and refers to the prominently large and often wide image that captures your attention at the top of a website or an email campaign before any...

Episode #282 - "Finding the Right Audience for Your Fine Jewelry" Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if you sell at more aspirational, luxury price points. This episode was actually inspired by some content I've been watching on TikTok and it really got me thinking about the target audience for high-end accessories. The first post was from a TikTok user named "Level Blue", who teaches ladies how to be elegant in her own...

Episode #281 - "Tactics for Boosting Your Jewelry Ecommerce Performance" Welcome to Episode #281. Today, let's dive into a "part two" of last week's discussion on achieving ecommerce sales goals through key metrics like Average Order Value (AOV), Conversion Rates, and the number of Website Visitors. While I outlined the importance of these metrics, I didn't delve into strategies for enhancing your performance in these areas.  In this episode, I'm excited to offer practical advice on...

Episode #280 - "Jewelry Marketing Metrics for Ecommerce Goals" Welcome to Episode #280. Today, I'd like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces. I stumbled upon this method of achieving sales targets back in 2014, thanks to an article on BigCommerce's blog. Sadly, the article is no longer available, but I managed to save the ecommerce formula that they...

Episode #279 - "Jewelry Storytelling: Get Your Audience to STOP and Pay Attention" Welcome to Episode #279. Today, I'm revisiting the topic of brand storytelling for what must be the thousandth time, simply because I can't seem to emphasize its importance enough.  Recently, I stumbled upon a small business grant sponsored by a global bank, which understandably attracts a vast number of applicants. A unique aspect of this application process is the requirement to submit a 500-word essay...

Episode #278 - "The Role of Production in Jewelry Marketing" Welcome to Episode #278. Today, I'd like to discuss a common challenge many jewelry business owners face when it comes to planning their marketing content. Surprisingly, it's not about their marketing skills or knowledge, but rather about production; yes, about the actual designing and making of their products. When we help our clients organize their content calendars, typically looking six months ahead, we sometimes hit a...

Episode #277 - "What 'Works' in Jewelry Marketing" Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula for boosting sales? And when exactly does marketing start to show results? If you're fairly new to the business world, these might be some of the burning questions on your mind, making it tough to see how marketing...

Episode #276 - "How to Roll Out New Jewelry Marketing Ideas" Welcome to Episode #276. In this episode, I'll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the direction of their business and which products or collections to prioritize in upcoming campaigns - as well as which types of products would be interesting to develop for the sake of attracting...

Episode #275 - "How Your Jewelry Business Can Gain Organic Traffic and Build Trust" Welcome to Episode #275. In this episode, I want to talk about why blog posts could still be relevant for your jewelry business in 2024 (notice I said "could be" and not "are relevant") and how to actually write a great blog post for your ecommerce site. While the term "blogging" may seem a bit old-fashioned, like we just stepped back to the year 2000, it's essential to recognize that well-crafted written...

Episode #274 - "2 Essential Phases of Marketing for Jewelry Businesses" Welcome to Episode #274. In this episode, we're diving into the essential stages of marketing for jewelry brands and why it's crucial to understand their distinctions. I've noticed that many new jewelry business owners might not have a clear grasp of what marketing really involves, and that's perfectly fine! I'm here to provide some clarity. First and foremost, let's clarify that marketing is distinct from public...

Episode #273 - "Email Marketing Design for Jewelry Businesses" Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention "graphic design" or the design aspect of digital materials, it's common to associate it with aesthetics and making things visually appealing. However, in the context of email marketing, it's less about making the email visually pleasing and more about designing it in a...

Episode #272 - "Email Marketing List Health for Jewelry Businesses" Welcome to Episode #272. In this episode, I'm excited to share one of my favorite jewelry marketing activities to kick off the new year - giving your email subscriber list a check-up! In the world of jewelry marketing, the email list is like a lively and ever-evolving companion that needs some TLC from time to time. Just how often you should pamper it depends on its size – the bigger ones require more frequent spa days,...

Episode #271 - "3 Unconventional Pricing Strategies For Jewelry Marketing" Welcome to Episode #271. As we enter the new year, I'd like to discuss unconventional pricing strategies that you might want to explore in 2024 and beyond. Many jewelry businesses tend to adhere to established pricing norms, and that's perfectly fine. Some offer discounts, while others maintain fixed prices - whatever suits your business model.  However, today, I won't be addressing these common pricing approaches....

Episode #270 - "Do These 3 Things for Jewelry Marketing Success in 2024" Welcome to Episode #270. I'm excited to share some handy tips and insights to kickstart your year on a high note and keep that energy going strong! Last year, my episode #223, "Do These 3 Things for Jewelry Marketing Success in 2023," was a hit, one of the most downloaded episodes I've released! In this episode, I'll quickly recap those three valuable tips because they're still relevant. Plus, I'll throw in three new...

Happy holidays and happy new year! I'm taking some time off, but I'll be back with a new episode on January 7th. I hope you get some time to relax and make memories with loved ones!  TWO ANNOUNCEMENTS:  1. Joy Joya 2024 "Name Your Price" Emerging Jewelry Brand Incubator   Are you an emerging, independent jewelry brand looking for strategic digital marketing from Joy Joya? But you’re also worried that you simply can’t afford professional marketing support? In 2024, we’re launching an...

Episode #269 - "Add This to Your 2024 Jewelry Marketing Strategy" Welcome to Episode #269. Today, I want to talk about the power of events for jewelry marketing, and how figuring out your event strategy should be a major priority in 2024, if it's not already on your radar. But before I talk about events, I also want to stress my special passion for email marketing and how it ties into this discussion. The latest data reveals that email marketing delivers impressive results, boasting an...

Episode #268 - "How to Set Jewelry Marketing Goals for 2024" Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven't already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It's about adopting a holistic approach to growth, focusing on various aspects of your business to ensure long-term sustainability. Many business owners tend to set a financial goal and stop...