We get super practical with Israeli duo, Margaret Jerr-Jarrett, and Emunah Winer, founders of Jerusalem-based agency, Nihilo. We tuck into how they use words and ideas to build powerful brands and we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers. We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal identity connects with visual identity. We also do a deep dive into how this duo works and goes about creating and defining brand identity as well as exploring live projects. If you want a peak behind the scenes as to how the brand building works in practice - this episode is not to be missed.