David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding. In this episode, we focus on two of his recent books… The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation & growth in the digital age. And the second is his latest book, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. Tune in to understand how brands can break through with disruptive innovation and the “must-haves” for growth in the digital age. Plus, how brands can maintain relevance & connect with future consumers through purpose-driven branding while avoiding green-washing.