Are you thirsty for some killer marketing strategies? Then grab a glass of Liquid Death Mountain Water and tune in to the latest episode of the Just Branding Podcast! Hosts Matt & Jacob sit down with Steve Nilson, AKA Stix, the 'Vice of President of Cult Indoctrination' at Liquid Death, to dive into the innovative thinking behind one of the most successful up-and-coming consumer brands. Stix and his team have made waves in the industry by breaking all the rules and creating a refreshing new approach to selling water. We'll explore the brand's clear purpose and positioning, which not only hydrates but also has shaken up the entire water category. Stix's philosophy of authentic brand building is the perfect recipe for success, relying on radical creativity and genuine endorsements to quench the thirst of consumers worldwide. But we'll also take a gulp of Stix's risk assessment approach to ensure that creativity never goes overboard, while still considering the brand's potential for global expansion. If you're looking to make a splash in your industry and disrupt the market, this episode is a must-listen. Don't let it slip through your fingers like water through a sieve - tune in now to discover the phenomenal brand power of Liquid Death!