Join us and Hamish Smyth as we unravel the crucial role of brand guidelines in achieving brand consistency, recognition, and trust. We’ll explore the key elements of successful guidelines and gain insights from renowned brands, plus learn how to avoid common pitfalls and create brand guidelines that people actually use. Plus, we introduce the ground-breaking "Standards" tool transforming brand guidelines for the better. This episode is a must-listen for all seeking branding excellence!