In this episode of JUST Branding, we unlock “Logo Design Secrets” with the esteemed Ian Paget, the creative mastermind behind Logo Geek. Ian, a celebrated logo designer and author, has made a notable impact in the branding world through his visually stunning and memorable logo creations. Our conversation begins with Ian sharing his journey into logo design, then we delve into the intrinsic value of logos, their role in business success, and examine real-world examples of impactful logos. Ian provides insights into the attributes of a good logo, common pitfalls, and how to choose the right logo designer for your business. We explore the logo design process, current trends, and touch on the future of logo design, including Ian’s thoughts on AI’s role in the field. Finally, the episode offers practical advice for entrepreneurs on leveraging logos for brand success and for designers on building a successful career and personal brand in the industry. Join us for this insightful discussion that bridges the perspectives of both business owners and designers in the world of logo design.