In this conversation, Bushra Lareeb shares her experience of starting an e-commerce business and provides valuable insights and advice. She emphasizes the importance of passion and skill in choosing a niche for your business. Bushra discusses the benefits of e-commerce, including global reach and scalability. She also talks about the challenges of managing orders, marketing strategies, and dealing with negative customer experiences. Bushra highlights the significance of staying motivated and offers tips for those considering starting an e-commerce business. She concludes by sharing how to reach out to her for further guidance. Takeaways 1. Prioritize your tasks and start with what you are passionate about and skilled in. 2. E-commerce offers global reach, scalability, and easy inventory management. 3. Choose a niche that aligns with your skills and passion to increase the chances of success. 4. Stay motivated by focusing on the long-term goals and the satisfaction of achieving them. 5. Start with a closed community and gradually expand your business as it grows. Chapters 00:00 Introduction and Motivation 02:20 Starting a Business 03:41 Choosing E-commerce 05:05 Brand and Niche Selection 07:29 Website Hosting and Domain Name 09:26 Payment Challenges and Solutions 11:18 Order Management and Fulfillment 12:14 Marketing Strategies 13:39 Influencer Marketing 15:31 Dealing with Negative Customer Experiences 18:12 Staying Motivated 19:39 Customer Returns and Cash on Delivery 21:34 Dealing with Bad Reviews 23:26 Order Fulfillment and Delivery Services 25:16 Long-Term Plans and Branding 29:19 Target Audience and Market Segment 35:49 Balancing Job and Business 41:19 Advice for Starting an E-commerce Business 46:59 How to Reach Out to the Speaker