Field Report - Makati: ManageEngine Expands Philippine Footprint and Enhances Cybersecurity Offerings
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Description
Makati, Philippines – November 6, 2024 - ManageEngine, a leading provider of enterprise IT management solutions, recently hosted an exclusive media lunch to discuss the future of cybersecurity in the Philippines and emerging trends shaping the country's IT landscape. The event, held at Shang Palace restaurant in Makati Shangri-la, brought together industry experts, journalists, and technology enthusiasts to delve into critical topics. Discussion was led by Arun Kumar, the Regional Director of ManageEngine. KaKaComputer also had a podcast recording in the field afterwards which will be released.  ManageEngine, a division of Zoho Corporation, is a leading provider of IT management and security solutions. The company offers a comprehensive suite of products designed to help businesses of all sizes manage their IT infrastructure, applications, and security. Core Product Areas: IT Service Management (ITSM): Efficiently manage IT incidents, problems, changes, and assets. Desktop Central: Centralized management of desktops, laptops, and mobile devices. IT Operations Management (ITOM): Monitor and manage servers, networks, and applications. Security Information and Event Management (SIEM): Detects and responds to security threats. User Access Management: Securely manage user access to IT resources. IT Asset Management: Track and manage IT assets. IT Business Management (ITBM): Align IT with business goals. Key Differentiators: Comprehensive Product Suite: A wide range of integrated solutions to address various IT needs. Cloud and On-Premise Flexibility: Deploy our products on-premises or in the cloud, based on your specific requirements. Strong Security Focus: Protect your IT infrastructure with advanced security features. Scalability: Easily scale our solutions to meet your growing business needs. Expert Support: Our dedicated support team is available to assist you 24/7. Expansion in the Philippines The company has had a presence in the Philippines for some time, with over 1,000 customers. They are now expanding their local presence by opening an office and recruiting local talent. They are looking to build a regional data center in the ASEAN, perhaps, Philippines in the near future as the demand grows. Customer Expectations Customers are increasingly demanding a unified IT management platform. They expect good cyber hygiene, employee and customer experience, scalability, and compliance with regulations. The company emphasizes domain expertise and local support to meet these expectations. Business Deployment & Competitive Differentiator Offer both on-premise and cloud-based solutions. Building their own software products Offering a contextual value proposition focused on business operations Prioritize data privacy and security, and do not sell customer data. Manage their own data centers and infrastructure. Target Market in The Philippines Targets a wide range of industries, including government, banking, finance, education, healthcare, and IT services. also focus on helping customers comply with industry-specific regulations. Cybersecurity Challenges Sees a lack of digital maturity in many organizations as a major cybersecurity challenge. Believe that AI can be used for both good and bad in cybersecurity. Recommend using AI-powered anomaly detection and multi-factor authentication to improve security. Training and Education Offers training programs to help businesses educate their employees about cybersecurity. See a need for closer collaboration between governments, universities, and companies to address the cybersecurity skills gap. University Partnerships The company is interested in partnering with universities to develop and offer cybersecurity courses. They want to help bridge the gap between education and industry needs. Commitment to Customers: At ManageEngine
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