Abby Wood is the Founder at content writing agency, The Content Lab. If you need copy – for websites, for blogs, for marketing – they will produce it for you.    In this episode, we discuss:  Why understanding your audience is the first step The importance of a simple, strategic calendar Revisiting and updating content How AI can help you    Dive in:  [05:18} eCommerce content has short shelf life challenges.  [08:09] Create content pillars based on key topics.  [13:19] Understand audience motivations for targeted marketing.  [14:17] Visualize and understand your ideal customer.  [17:29] eCommerce changes fast; prioritize simple content planning.  [19:03] Feel free to use AI for generating ideas but make sure to make the content your own.  [20:23] Insider Tips from Abby!    Find the notes here: https://keepopt.com/231 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor