Lianne Hedditch, the VP of Chicago's Heron Agency, joins Jaime Black on the Key Learnings podcast. A Chicago-based PR and marketing agency that specializes in the hospitality industries, Heron Agency is celebrating their 20th year in business in 2020. Hedditch speaks about the company's focus on digital and visual storytelling around the properties they work with, as well as revealing why promotional live events are still crucial during the digital age. The VP also shares her thoughts on notable Heron Agency client properties, including theWit Hotel, The Westin Nashville, and Le Méridien Chicago, Oakbrook Center.