At 2024’s FreedomFest, Matt Kibbe catches up with John Mackey, the serial entrepreneur who founded Whole Foods and is now launching the new wellness company Love.Life. Mackey wants to empower individuals to take control of their own health in a way that is increasingly difficult in the American health care system. Despite these challenges, Mackey remains a long-term optimist about the future of liberty, pointing to the decentralized wisdom that spontaneously emerges from creative people working and cooperating to solve big problems. It’s easy to be gloomy about the country’s direction given the events of the last few years, but as long as there are entrepreneurs like Mackey building new systems, there is plenty of reason for hope.