Korea has officially become #1 in consumption of luxury brands/goods per capita. Korea has even exceeded China and the US. Korea is the only country where luxury good consumption has spiked during COVID-19. Nowadays, K-pop stars are being endorsed as luxury brand ambassadors, which will likely affect the younger generation. Why is this happening? We talk about our theories, experiences on this phenomenon with Anna Lee, Soobeanie, and Kelsey the Korean. Host: David Kim @justdavid_92Guest: Anna Lee @jyannalee / Soobin @Soobeanie_/ Kelsey @kelseyjeong_98 Join our K.P.C Discord server to chat about related topics : https://discord.gg/xNkureCYJK Get early access, unedited full versions, exclusive bonus podcasts on Patreon! Patreon - https://patreon.com/KoreanPizzaClub