Mark McGuinness brings an insightful conversation for the last episode of season seven. He is an author, poet, and coach for creative entrepreneurs. Mark hosts the 21st Century Creative podcast, as well as A Mouth full of Air, a poetry podcast, both of which I highly recommend. In this interview he shares some of the key points to start and evolve a creative business, and make a living out of our craft. Among other things, he mentions how to have those difficult conversations that are needed to advance in our careers, the importance of creating assets, how to treat the business as a creative project itself, as well as branding and positioning.