It's been a while since our last Lady Startup Story, so we'd like to introduce Amy Liu, the CEO and creator of viral beauty brand Tower28. She's the business founder who did a full 360 on her rosacea and eczema-prone skin. She's here to share to teach us how she identified a niche gap in the market, and just went for it.  This is an episode of another Mamamia podcast, You Beauty that we thought you would love.  SUBSCRIBE:  Subscribe to Mamamia THE END BITS  CREDIT  Hosts: Erin Docherty Guest: Amy Liu Producer: Cassie Merritt  Audio Producer: Lu Hill Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.