Larry Wilson Live with Chris Ross "The Power of Positive Messaging" Imagine increasing your sales by 400% just by changing a sign to say, “Remember the Ice” instead of don’t forget the ice?  Such small changes, from negative to positive, can have a surprisingly big impact, and the good news is it doesn’t cost much!  Unfortunately, far too many safety messages are framed negatively. Moreover, far too much emphasis has been placed on what workers are doing wrong or unsafely. But most workers, most drivers or most people for that matter do much more right (safely) than what they do wrong (unsafely).  The power of positive reinforcement can change an entire company’s culture. The “trick” is how to do it effectively. It is possible, provided you know how to do it.  Chris Ross is an expert in training first-line supervisors this skill. You'll be happy you joined us for this optimistic episode!