In this episode, we explore Amazon's launch of three interactive ad formats on Prime Video: Shoppable Carousel Ads, Brand Trivia Ads, and Pause Ads. We also discuss Amazon's advertising revenue, which reached nearly $47 billion in 2023, growing 26% from the previous year and surpassing...

Criteo’s MRC accreditation enhances retail media transparency; video game advertising needs tech advancements; RMNs struggle with attribution and low-quality inventory; the US ad market is set to grow, driven by digital; Walmart broadens its retail media to include diverse advertisers; Gen Z...