Wendy’s, the burger chain, is infamous for its punchy, no-holds-barred Twitter account.  And social media manager Amy Brown was the creative instigator of that success. Many internet historians even point to her epic 2017 tweet-roast as the viral moment that launched an entire genre of Snarky Brand Twitter. It certainly made her a hero to social media managers the world over. So why, within just a couple of months, did Amy Brown feel like she needed to leave that high-profile dream job at Wendy’s?  Because social media burnout is real. And for professional communicators, who need social media to do their jobs, it can start to seem like there’s no escape from the creeping toxicity, the poorly-defined work hours, and the haunting, ever-present specter of the algorithm.  In this episode, Amy relives the moment she "went viral," and shares some of the lessons she's learned about finding balance in social media use and maintaining her personal well-being in the toxic environment of modern social media. Plus, UC-Davis Social Media Director Sallie Poggi joins us as well with insights into how they’re creating a healthier environment for social media professionals... and why she thinks today's social media managers are tomorrow's CMOs. While you're here: Leave us a message on the Lead Balloon Comms Gripe Line Sign up for the Podcamp Media e-newsletter (Original "Smug Wendy's" artwork by Twitter user @professorsugoi) Learn more about your ad choices. Visit megaphone.fm/adchoices