Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode. And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Health Emergency is expiring. But just because Covid is "over" doesn’t mean we won’t still have to discuss it as strategic communicators. And so in this bonus episode, we bring back someone who has been a voice of reassurance and reason throughout this horrible, three-year ordeal. Bill Pierce was a spokesman for the Department of Health and Human Services in the George W. Bush Administration. Today he’s a crisis communications consultant at APCO Worldwide and an adjunct professor at Johns Hopkins University. We'll discuss the nuances you need to understand as a strategic communicator in the "new normal," best practices to keep in mind, and what it all means for the world of business and public policy more broadly. Learn more about your ad choices. Visit megaphone.fm/adchoices