What constitutes "politics" in America has crept into new, ugly territory. And with the deadly Capitol insurrection on January 6, it finally became impossible for businesses to ignore the danger that rising nationalism poses to democracy. In minutes, that realization changed everything about the way businesses and organizations communicate about politics, and the Lincoln Project is a major force driving that shift. Lincoln Project co-founder Rick Wilson is a political strategist, a former member of the Republican party, and a media consultant with a rich, broad background in the world of political ad strategy. And in this episode, we'll discuss the business imperative driving a growing number of conservative business organizations to turn on the modern Republican party. We’ll learn in-depth details about the strategic media offensive the Lincoln Project led against Donald Trump’s re-election. And we’ll discuss why, like it or not, the illusion separating the worlds of business and politics shattered on January 6th. Learn more about your ad choices. Visit megaphone.fm/adchoices