The videos and stories we’ve seen and heard from Hurricanes Helene and Milton over the last month have been truly horrific. They're an important reminder that the rescue and recovery crews who rush into these disaster zones are invaluable... ...as is the work of public affairs crews and reporters...

The image of 1988 Democratic presidential candidate Michael Dukakis riding in a tank has become synonymous with abject public relations failure. For marketers and PR practitioners, it serves as an enduring reminder of the power that our mistakes have to burn down powerful people and institutions...