Groupe SEB is one of the leading small appliances companies globally. They own world-class brands like Tefal, Rowenta and Krups. Their Head of eCommerce François Mayor joins the podcast to speak about his path in Digital, from building basic capabilities, to growing into a leader heading up the company’s DTC offering and now the world’s largest online Retailer: Amazon. Tune into this conversation to learn about: Groupe SEB’s dimension across brands and channels Getting into Digital back in 2012 Growing from a hands-on individual contributor to a team leader His experience in DTC Mastering Amazon: how they are currently operating and the difference between 1P and 3P What’s the future of working with amazon and the 1/3P split.  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian