Did you know that 70% of the world’s population lives in an emerging market? Right now, these markets account for 51% of Global FMCG sales but, according to the IMF, 80% of growth will come from these countries. With that in mind, FMCG veteran Brett Joyal is on a mission via his business mom&pop: to empower independent shops (or traditional trade), the overwhelmingly predominant form of Retail in emerging markets, via Retail Technology. The benefit? To make their life’s and businesses easier and, at the same time, give better data back to FMCG Brands.  Tune in to learn about: Brett’s career background in FMCG and why he decided to start a business The scale of Traditional Trade in the global FMCG scene What mom&pop's solution looks like The benefits for independent business owners and FMCGs Where the business is in terms of funding rounds and growth strategy  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian