Our guest Jon Trevor has a unique background working in the Digital Shelf first on the Agency side with Ascential and, during the last two years and a half, at Ecotone, is the leading company in Europe for organic, vegetarian, healthy and fair-trade food. When Jon joined this business, he decided to take a unique take on Digital: instead of relying on external partners, he in-housed many of the capabilities that are normally outsourced. In this conversation, you'll hear about his journey and how he's developed this team through: Ecotone's brand portfolio, approach to biodiversity and B Corp status Jon's career background in agency His current scope within Ecotone's global eCom team managing the tech stack and providing services and capabilities to local BUs An in-house approach to digital shelf and how they deliver tools, reporting, and resourcing against the key areas Integrating AI into digital shelf analytics and the wider business Content creation and an in-house Digital Asset Management system More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian