Ludovico Martelli SpA is an Italian family-owned company with iconic premium personal care brands like Proraso, Floid (Shaving) and Marvis (Oral Care). Their General Manager for EMEA (excl. Italy) and Americas, Niccolò Francalanci, joins the show to explain how, after a succesful career in FMCG and eCommerce, he decided to make a personal bet by joining a seemingly more traditional company to accelerate their growth. Tune into this conversation to learn about: Niccolò's very international Consumer Goods career in the US after his MBA Moving from an FMCG multinational like Reckitt to an eCommerce start-up like Glovo Ludovico Martelli's unique positioning in competitive categories through premiumization and high-quality products The company's regional scope, portfolio and Route to Market Attracting top talent Difference's between multinational, start-up and family owned More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian