Sam Knights (SMG) and Ollie Shayer (Boots): The Golden Ticket of

Sam Knights (SMG) and Ollie Shayer (Boots): The Golden Ticket of Retail Media (2023)

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The FMCG Guys celebrate SMG's rebranding revisiting this episode from May 2023 with their CEO Sam Knights and Ollie Shayer from Boots. Retail Media has really made an impact across the industry in Europe in the last year. To bring the voice of the Retailer to the show, this week we bring you Ollie Shayer, Omni-Media Director at Boots and Samuel Knights, CEO at SMG. Tune in to learn about: Best Practices when setting up a Retail Media Network How FMCG companies can better leverage this channel Connecting Retail Media Data with an overall Data Strategy The benefit for the consumer

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