Your home page highlights your bank’s main points of focus — are you conveying the right message? Whether it be blog posts serving to inform and educate the community or new lines of products available for sale, your customers can get a grasp on what is important to you very quickly. If your homepage creates an incomplete picture of your business, it may be time for a brand refresh. Grace Bruins, Marketing Officer at Horicon Bank, joins the podcast after recently working on a massive brand refresh with critical insights for getting your message across the right way. Join us as we discuss: The three core principles of a successful brand refreshEnhancing communications and transparency for a cohesive brand imageThe importance of embracing collaboration or competition with FinTech companies