In this inspiring episode, we chat with Ashunta Sheriff-Kendricks, a renowned makeup artist and beauty entrepreneur with over 20 years of experience in the beauty industry. As the founder of Ashunta Sheriff Beauty, Ashunta is on a mission to create inclusive, clean beauty solutions that empower individuals to express their unique beauty. Join us as we explore her journey, the inspiration behind her brand, and her vision for the future of beauty. Key Highlights: Inspiration Behind Ashunta Sheriff Beauty: Ashunta shares what motivated her to create her brand and how she envisions it making a difference in the beauty industry. Overcoming Hurdles: Learn about the challenges Ashunta faced on her journey, including significant moments of growth and resilience. Commitment to Inclusivity: Discover how Ashunta ensures that her products cater to all skin tones and identities, and what inclusivity means to her personally. Clean Beauty Principles: Ashunta elaborates on her dedication to clean, vegan, and cruelty-free products, explaining why these values are essential to her brand. Empowerment Through Makeup: Explore how Ashunta's products serve as a “love letter” to self-expression and her vision for empowering individuals through beauty. Lessons from Hollywood: With her experience working with A-listers, Ashunta shares key lessons that have influenced the development of her product line. Future Vision: Get a sneak peek into what's next for Ashunta Sheriff Beauty, including exciting upcoming projects and products. Quotes: "We’re crafting a movement that celebrates all shades, identities, and spirits." "Beauty is not just seen; it’s felt—from the soul outward." Resources Mentioned: Ashunta Sheriff Beauty Website Instagram Twitter Listen Now: Dive into this episode to learn how Ashunta is breaking barriers and creating a beauty brand that stands for empowerment and inclusivity! instagram.com/emilyjaenson instagram.com/leadershipisfemale Support the Podcast: If you enjoyed this episode, please subscribe, rate, and review! Your feedback helps us reach more listeners and empower women everywhere. --- Support this podcast: https://podcasters.spotify.com/pod/show/leadershipisfemale/support