Adam Garr discusses his unique career journey and expertise in communication strategies tailored for golf course superintendents. He emphasizes the importance of storytelling and creative branding techniques to improve career advancement and opportunities, as well as to sell the opportunities within a department and operation. Garr also shares his own entrepreneurial journey and offers advice for those looking to pursue niche businesses in the golf industry. Creatively telling your story can boost career growth. Adam Garr started in the industry by accident, getting a job on a golf course while pursuing an English degree. He eventually became a superintendent at a private club, where he had to get creative to stand out and land the head job after his boss was let go. Garr believes that in today's job market, assistants and young professionals need to focus on branding and telling their story in a unique way, such as through video, to get noticed. He shared how he used video as a superintendent to improve member communication, and how superintendents can leverage video to recruit new staff and interns. Garr also highlights the power of video communication in showcasing a golf course, engaging members, and attracting prospective staff. He encourages superintendents to use video to communicate their message effectively and stand out from the competition. Soundbytes: “Utilizing storytelling and creative branding techniques, not only to improve your career advancement and opportunities, but more importantly, to sell the opportunities within your department and operation.” 02:13-2:26 “Video is a superior form of communication and it’s just a better way to tell your story. You’re able to craft the story exactly how you want it to be told and you tell it in a way not to deceive people but you know tell them the right way.” 11:26 – 11:45 Quotes “Video is a perfect opportunity to really showcase a place that candidates might have just passed over on paper.” “You have an opportunity to reach people that never considered this to be a career. I didn’t know it was a thing until I ended up on a golf course. So those people are out there.” Links Mentioned in This Episode: Tyler Bloom Consulting: https://tylerbloomconsulting.com/ Connect with Adam Garr on LinkedIn – https://www.linkedin.com/in/adam-garr-444028279/