Welcome to season two of Leading with Data, the podcast from Molecula that brings you conversations with leading voices in data and management. In our first episode, Jason Dorsey chats with data visionary, Bryson Koehler, CTO of Equifax. As Bryson states, he’s been getting companies to think differently and bridging business and technology his entire career. He joins Jason to discuss why technology and data should always be the driver of change. Bryson started in a weather app company, and while he may not have been able to predict whether it was going to rain or shine, he did predict that technology would become a major driver for companies. It’s a bet that’s paid off and why he has had some impressive roles as CTO at IBM Watson and now as CTO at Equifax. He’s a strong proponent of utilizing data to drive businesses and lead transformation change. In this episode, he shares his insights about the future of data strategy. Find out about: Bryson’s passion for bridging the gap between technology and business Why transformation change and product development should be rooted in the data Why Bryson believes there is no such thing as bad data The different generational attitudes to data, risk, and consent Why Bryson thinks explaining value will be the key to consent Important Links and Mentions: https://www.equifax.com/about-equifax/company-profile/ (Equifax) https://www.linkedin.com/in/brysonkoehler/ (Bryson’s LinkedIn) https://twitter.com/brysonkoehler (Bryson’s Twitter) To listen to the podcast and read the blog post on this topic, https://www.molecula.com/why-data-driven-strategy-is-vital-for-growth-with-bryson-koehler (click here).