Louis Grenier is a podcasting pioneer and host of Everyone Hates Marketers, a top 1% podcast that's reached 1M+ downloads organically. In this episode, we dive into how the best podcast hosts are able to get their guests off script and create dialogues that leave you feeling like a fly on the wall listening to intimate controversial conversations. Cut the small talk and get to the spicy stuff faster. Allan and Louis explore their opposing views on the role YouTube plays in podcasting today along with using explicit content as a branding tool and much much more… -The Listener’s Value: Louis Grenier’s unconventional philosophy on prioritizing listener value over guest comfort to ensure each episode delivers something meaningful -The Journalist's Approach to Podcasting: How treating podcast preparation like journalism can lead to more in-depth and focused discussions -Questionnaire Secrets: Utilizing pre-interview questionnaires to steer guests away from clichés and towards passionate, unscripted conversations -The YouTube Factor: Allan and Louis disagree on the role of YouTube in podcasting, debating its impact on audience engagement and content discovery -Explicit Content as a Branding Tool: A discussion on the deliberate use of explicit language and its impact on podcast branding and reach -Unforeseen Challenges: Avoid common pitfalls with Louis's years of wisdom through trial and error Check out today's guest, Louis Grenier Linkedin: https://www.linkedin.com/in/louisgrenier/Website: https://www.everyonehatesmarketers.com/Podcast: https://podcast.everyonehatesmarketers.com/ Check out Lean Marketing Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn