April Dunford, a globally recognized expert in positioning, executive consultant, speaker, and author, takes you on a deep dive into the strategic world of positioning.  Guided by Allan’s probing questions, April shares rare insights into the operation of her consulting business and the personal positioning lessons she’s learned.  This episode will inspire you to rethink your approach to positioning, question the rationale of launching a podcast, and discover the best channels to monetize your knowledge to attract the customers you truly want to work with and much much more…  -In-House vs. Agency: Engage in the critical debate on whether to cultivate positioning skills within your team or to outsource for expertise. -Unveiling the Positioning Process: Gain an insider’s perspective as April Dunford reveals the strategies behind her successful consulting practice. -Positioning Wisdom: Learn from April’s personal journey and the pivotal lessons that have honed her approach to positioning. -The Podcasting Paradox: Join April and Allan as they dissect the surprising pros and cons of podcasting for thought leadership. -Monetizing Expertise: Discover effective tactics for leveraging and monetizing your expertise, and learn how to set and justify competitive pricing. Check out today's guest, April Dunford  Website: https://www.aprildunford.com/Linkedin: https://www.linkedin.com/in/aprildunford/  Check out Lean Marketing Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn