Ever wondered how top entrepreneurs manage to sell premium programs effortlessly?  Our guest today, John Meese, has the answers. John's latest book, 'Serve to Sell,' is a game-changer for anyone looking to monetize their skills sustainably. Join us as we dive into his proven methods. John discusses the importance of understanding clients' goals, challenges, and resources, and how his 'serve call' framework can lead to significant business growth.  Learn how to create customers rather than just cash, simplify your business model, and effectively sell premium programs even if you're starting from scratch. John also delves into his background in economics and entrepreneurship, his work with industry legends, and offers practical advice for coaches, consultants and entrepreneurs.  Check out today’s guest, John Meese: Free Book: https://servetosellbook.com/lean Newsletter: sellyoursmartsonline.com  Check out Lean Marketing:  Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn