Do you dread traditional sales techniques and wish there was a better way? If you've been struggling with constant sales rejections, this episode is a must-listen.  We're talking to Josh Braun, a sales strategist who has mastered the art of empathetic selling. He’s here to help you stop wasting time on deals that won’t close and start focusing on building real, lasting customer relationships. Drawing from his early career as an elementary school teacher, Braun emphasizes the importance of listening, understanding, and addressing customer needs over simply making the sale.  He shares insights into building trust with clients by detaching from the outcome and focusing on helping prospects feel heard and understood. Braun also highlights practical techniques for effective cold outreach and the significance of 'motivational interviewing' in fostering genuine customer relationships. Tune in to learn how to shift from pushing products to building trust and closing deals by asking the right questions and understanding your customers on a deeper level. 00:00 Josh Braun’s Background02:43 Empathy and Non-Aggressive Sales Techniques25:45 The Reality of Sales Training and Motivation30:14 Effective Cold Outreach Strategies Check out today’s guest, Josh Braun Website: https://joshbraun.com/Free Book: https://books.joshbraun.com/4/forsale/ LinkedIn: https://www.linkedin.com/in/josh-braun/  Check out Lean Marketing Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn