Few self-help books have cut through the noise like “Don't Believe Everything You Think”. In this episode, author Joseph Nguyen shares the brilliant marketing strategies that propelled his global bestseller to success, from leveraging TikTok and Amazon ads to building a strong affiliate network. Joseph’s work, translated into over 40 languages, blends philosophy, spirituality, and psychology to guide readers toward self-realization and freedom from emotional suffering. Join Allan as Joseph discusses his unconventional approach to writing, creating content that resonates with oneself, and how anxiety and trauma impact both personal and business performance. Whether you’re an aspiring author, marketer, or simply seeking insights on mental wellness, this episode is a goldmine of practical takeaways. 02:20 The Journey to Inner Peace04:32 The Impact of Trauma on Success08:08 Creating Authentic Content33:05 Work Like a Lion: The Power of Focused Effort33:36 The Journey of Writing and Promoting a Book34:56 Marketing Strategies for Book Success37:41 The Role of Emotions in Achieving Goals46:39 Leveraging TikTok and Affiliates for Book Sales Check out today’s guest, Joseph Nguyen  Website: josephnguyen.org/newsletterAmazon book link: https://amzn.to/3ARcdC5YouTube: https://youtube.com/@itsjosephnguyen?si=CVO2t4KCpxzoOq1H Check out Lean Marketing Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn