To listen to the full episode, click on the link below 👇 Spotify: https://open.spotify.com/episode/4QgURLbgsZloI5tnxfOdMI?si=cdeb01ba85924fe3 Apple Podcast: https://podcasts.apple.com/fr/podcast/episode-43-can-you-afford-to-ignore-user-research-andrija/id1702489847?i=1000627591286&l=en-GB . . . In this episode, join your hosts, Jarek and Ayesha from Bonanza Studios, as they welcome back the incredible Andrija Prelec, a seasoned UX designer and creative partner to forward-thinking businesses. Discover how Andrija's journey through 50+ digital projects and top 3% ranking among freelance UX/UI designers worldwide has shaped his unique perspective. But that's just the beginning! The main course of this episode is a captivating exploration of user research and competitor analysis in UX Design. Andrija delves into the complex world of research, distinguishing between problem discovery and solution development phases. Learn how conducting user interviews, stakeholder discussions, and competitive analysis can supercharge your design process. Get ready for valuable insights on creating user personas, conducting field studies, and aligning your team and stakeholders for success. Plus, uncover the crucial role empathy plays in designing exceptional user experiences. Whether you're a seasoned UX professional or just beginning your journey, this podcast is your one-stop shop for all things UX. Join us at the UX Gym, where we flex our design muscles and break down the barriers to creating exceptional user experiences. Tune in now and get ready to elevate your UX game! 🚀