Welcome back to Bonanza Growth, the podcast that explores the fascinating journeys of industry experts and entrepreneurs. Hosted by Behrad Mirafshar, founder and CEO of Bonanza Design GmbH, this show delves deep into the world of business and marketing. In this episode, we have a special guest, Nigel Thomas, the CEO of ALPHA Inbound, who shares his incredible entrepreneurial journey. Nigel's story is nothing short of inspiring, from overcoming challenges in his early life to building a thriving marketing agency. Discover how he transformed his life and business, and how he took Alpha Inbound from $5,000 a month to an astonishing $100,000 a month in just two years. Nigel's insights are invaluable. Learn about the power of founder-led marketing and personal branding, and how consistency on platforms like LinkedIn can supercharge your business development. Understand the importance of honesty, trust, and long-term relationships in the agency world. Nigel reveals the difference between zero-sum thinking and positive-sum thinking, emphasizing the significance of building partnerships and aligning sales and fulfillment teams. But that's not all! Nigel also shares his wisdom on marketing efficiency ratios, the role of AI in the future of marketing, and the need to capture first-party data. Plus, he discusses the magic of product development, subscription models, and the incredible impact of creating a thriving community around your brand. Don't miss this captivating conversation, filled with practical advice, real-world experiences, and a glimpse into the exciting future of entrepreneurship and marketing. Tune in now and get ready for a rollercoaster ride of business insights and inspiration. Bonanza Growth - where success stories come to life! Learn more about Bonanza Studios here. Follow Bonanza Studios on LinkedIn here. Follow Nigel Thomas on LinkedIn here.