In this episode of Bonanza Growth Shorts, Behrad Mirafshar explores the concept of scarcity in UX design and psychology. Behrad highlights how scarcity sparks desire and action, citing examples like Bitcoin and limited sneaker releases by Adidas. He emphasizes the effectiveness of scarcity in driving engagement across various domains, from business offers to app design. Behrad advocates for ethical scarcity, underscoring its ability to enhance perceived value and drive consumer interest. Tune in to discover how embracing limitations can lead to competitive advantages in both personal and professional contexts. Learn more about Bonanza Studios here. Follow us on LinkedIn here. Connect with Behrad on LinkedIn.